Business plan

La Lucciola works

Each picture is a chapter in our businessplan. The basics of our project are explained and defined here. With the input of our co-creators we will be updating and fine-tuning the details of each chapter.


The mission of La Lucciola is to offer support to kids, teens and caregivers, to find their own authentic way to end disconnection and suffering and to build connection, creativity and wisdom. We contribute to a more compassionate and courageous world, individually and collectively. As human beings, we have to learn to understand, feel and practice how we can live together more peacefully, embracing our life force energy and our inner and interpersonal diversity.

What’s the problem?

The challenge we want to deal with, is that kid’s and teens anxiety, stress-related disorders (as ADHD, learning difficulties, auto-immune diseases), burnouts and suicide have been rising and still are. Investing in the next generation’s wisdom and capability to deal with life’s challenges is necessary and urgent.

There is a trend of educating caregivers and teachers from a ‘new’ compassionate approach based on ‘new’ insights from neuroscience, but it is not widely spread yet. And kids and teens mostly stay out of the picture, except for those who are already growing up in a compassionate environment and whose caregivers have access to alternative educational activities. 

There is a huge need for understanding and learning how to deal with suffering (grief, anger, anxiety, ..). 

There is also a growing number of professionals and parents that seek for change and feel alone in their struggle to build up a new educational culture. At the same time there is a lot of resistance to this way of looking at education and investing in future generations in profound compassionate way.

With this project we want to fill the lack of activities  

  • that are accessible AND radical enough to foster real change 
  • that offer teenagers and caregivers a get-away from daily life and make space for discovering and building new habits
  • that invites them to engage in an individual and collective activity, based on a compassionate, embodied and conflict-oriented approach. 
  • that contribute to community-building and to embody the growing culture of a deeper human connection that is capable of facing tension and conflicts.

Why would you care?

Do you know any kid or teenager in your own family or friends who seem to be losing confidence, to be suffering, or have you experienced it yourself? 

Do you recognize the feeling of longing to be understood, not judged, to be your whole self and to reconnect to the life force energy that drives your motivation and confidence? 

Do you wish the next generation to act with more wisdom and more resilience?

As an investor and/or participant, you will be part of our network and gatherings, experiencing the same qualities of connection that we build with all participants in this project. We invest in developing and embodying our skills to create stronger and deeper human connection, and to handle tension and conflict.

What’s the solution?

The solution to the challenge is that we actively and experientially engage in a permanent lifelong learning process of understanding and practicing living in connection with one another. 

In this project, a process of preparations, retreats and follow up-sessions will help teenagers and parents or other child-care-givers to get in touch with their intrinsic motivation, self-confidence and with mutual support, and we will develop and integrate the capacity of recognizing, preventing and handling situations where emotions, convictions or other unknown elements are blocking growth and creativity.

Let’s create a parallel and complementary way of learning now, instead of waiting until the educational system has changed. 

Let’s invest in generosity and compassion, love and courage, finding balance, learning to build resilience and reinvent living together. 

Let’s make it accessible to all teenagers to encounter their inner force and potential in a safe environment, and to learn how to develop concrete actions in a changing and conflictual world. 

How will we manage to do that?

We will be reaching our goals by learning tools and skills to deal with ourselves and others, to cope with differences instead of fearing them, in a way that reveals our hidden wisdom and strength. Through a process of intake, preparation-meetings, one-week-retreat@La Lucciola and follow-up-sessions, we will be connecting to intrinsic motivation and self-knowledge and developing insight in our own talents and potential. Participation in several one-week-retreats is possible.

Our retreats are based on the idea that deeper insights arise in a compassionate environment, in contact with nature, having the possibility to be alone and together, where we are literally and physically building and contributing to a resourcing place for ourselves and for others. During the retreats we will be embodying and practicing the qualities we want to develop, to support and channel the intensities of daily life that will await us when we come back home.

Who would want to participate?

Participants in the retreats can be teenagers, caregivers and kids who are losing or have lost their confidence in the regular educational systems, or who want to act to make a difference for themselves and for others. We also welcome teenagers and caregivers who are losing or have lost connection to society and the regular systems.

Our participants want to develop their courage to deal with conflict and stress, and connect with other people, not being alone in the quest of building their own life and future.

Who is coordinating this?

Ylva Berg created this project and will be coordinating it. She is a multilingual Deep Democracy trainer and facilitator (inclusive decision-making and conflict resolution) for adults, kids and teens. She is also a MBSR/MBCT and Mindful Parenting trainer, Embodiment student, volunteer in socio-cultural movements and associations, professional singer and music teacher and mother of three teenagers. Compassionate and sensitive, she is able to establish clear boundaries and deep human connection, and to reveal creativity and potential, even in chaotic and conflictual situations. Some of her most important qualities are reliability,congruent values and actions,  an experiential approach, a constructive collaboration attitude and a large social and professional network. Every interaction or part of a process provides in itself a result already.

All official arrangements will be handled through Ylva’s organization (bv).



Full CV on request

Who are the partners that will make this work?

Investors in this project are our first partners. They are the co-creators of La Lucciola. There is a need for a starting capital to buy the piece of land and to start renovations and then, through the income of sponsors and contributions to retreats, we will continue to finance the building project. It will develop organically in time. Co-creators can participate and/or orient people in their own networks who could benefit from this project. They will be warmly invited to experience the learning process of building culture together through bi-mensual online and live meetings during the year. The co-creators who agree to publish their names, will be listed on this page.

Investing in this project is possible in many ways

  • Giving us feedback and inspiring ideas
  • Spreading our message in your own network
  • Offer your time and talents, working on renovation and maintenance, agriculture and cultivating, (co-)guiding retreats
  • Make financial contributions (a donation, a loan or any other form of financial support)
  • Invest material contributions (building materials for the renovation project, furniture to equip the ‘rooms’, …)
  • Propose your ideas, any contribution you think of is worth discussing!

To generate diversity in income, input and public, different kinds of activities will be organized: 

  • retreats for teens and caregivers will be based on minimal contributions and donations to guarantee accessibility
  • retreats for adults, offering Deep Democracy and other culture-building retreats will have ‘normal’ prices and a possibility to add donations.
  • co-creator’s gatherings where all investors can meet and connect and contribute in their own way

In the first year, we will focus on our existing network, and in time we want to reach out to a growing network of partner organizations, such as (mental) health care associations, schools, youth support associations, parents associations and social movements.

Activity planning

The renovation activities will start as soon as the purchase of La Lucciola is done. In this document you will find the planning of preparations and possible retreat-weeks in 2022 – 2023 – 2024. For more details about the financial planning, you can contact us through this form.